Britons are happiest when drinking beer at the pub!

Drinking beer and sitting in the pub has been scientifically proven to make the British public feel good. Surprised?

It turns out that a key ingredient used to brew beer stimulates dopamine production on the brain, which has been found by a German study.

Malted barley, which is used as an ingredient in majority of beers, is rich in hordenine, which activates a need to consume food and drink out of pleasure.

Ultimately this triggers dopamine receptors which make us feel happy. This is why it can feel tricky to say no to drink, or push away the kebabs; it’s not greediness, it’s science (yay!).

This even has a name: hedonic hunger.

Researchers at the University of Erlangen-Nuremberg in Bavaria researched 13,000 food components in order to get their results. What was found came as a shock to the lead author, Professor Monika Pischetsrieder.

'It came as a bit of surprise that a substance in beer activates the dopamine D2 receptor, especially as we were not specifically looking at stimulant foodstuffs,' she said.

Meanwhile, a poll of 2,000 Britons found that they were happiest in the pub- are we really surprised?

Although this study was conducted by Tribute Cornish pale ale, so it’s hardly surprising that their findings would drive people to a place where people can drink they beer.

The research found that Brits preferred to visit their local pub than going to the park or organising a retail trip.

Pass us a pint and pop us in the local-we are sure to be happy for an hour… or few.

Are you looking to taste some delicious beer but from the comfort of your own home? Be sure to check out our products online at, www.perfectdraftbeerkegs.co.uk.

 

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